Love these insights Josh - I thought of this post this week when a journalist I'm working with asked for specific data on GenX campers and their preferences. Instead of sending her the annual report from KOA and telling her which pages she could look at, I went through and cherry picked the data that seemed to match with her story. I think 10 years ago in my 20s I would've rushed like this person did, but it can obviously be at such a loss. And so much more productive for both people if the PR person just takes the time to do these little but impactful things. Thanks for writing this.
Love these insights Josh - I thought of this post this week when a journalist I'm working with asked for specific data on GenX campers and their preferences. Instead of sending her the annual report from KOA and telling her which pages she could look at, I went through and cherry picked the data that seemed to match with her story. I think 10 years ago in my 20s I would've rushed like this person did, but it can obviously be at such a loss. And so much more productive for both people if the PR person just takes the time to do these little but impactful things. Thanks for writing this.
not more links and folders for you to do the work 🤦🏽♀️
my working theory is that they just forwarded the links thinking everything was there